Lab / Visual research

A new shape for every idea.

What happens when a visual identity is defined by a set of rules?

The exploration.

A continuous ribbon bends through space, creating new silhouettes while retaining a recognisable character. The study explores how a simple mathematical structure can generate a family of related forms.

Why it matters.

Generative systems can support expressive identities, motion studies and interactive experiences. The challenge is to establish useful boundaries so that variation strengthens the idea.

From study to application.

The most promising ideas move forward through a focused prototype and practical evaluation. Performance, clarity and accessibility remain part of the brief.

Explore an idea with us ↗

Visual experiment

Visual research / Use the motion control in the footer to pause animation.